Category "Marketing"

Today, there are over 3 billion people who use Internet and 2 billion of these people have active social media accounts. It means that social media sites are accessed by a large number of people. In addition, social media companies also have access to the  personal  data  of  these  people.  These  are  the  two  biggest  reasons that  enable an efficient use of social media by various business houses to increase their client base and sales.

Our  current  business  and  social  environment  is  highly  interactive  and  dynamic. Sellers  can  reach  customers  (and  vice-versa)  anytime  anywhere  using  B2C  and C2B  e-commerce  and  m-commerce  websites.  Social  networks  prove  particularly beneficial to m-commerce.

Social media can help businesses in the following ways :

1. Provides information about customers : 

According  to  an  estimate,  each day  more  than  500  million  tweets  are  uploaded,  about  4.5  billion  likes  are made over Facebook and 95 million photos, videos or audios are uploaded on  Instagram.  All  this  content  can  be  used  effectively  to  generate  valuable data regarding customer preferences, their likes, dislikes relating to products and  brands.  Business  houses  on  their  own  or  by  using  other  professional companies can engage in social listening in order to generate data and use the  same  in  making  business  decisions.  For  example,  Hoot suite  Insights  is  one such company that specializes in social listening. Hoot suite helps other organisations in understanding conversations happening around their brand by using their real-time social analytics solutions. This helps organisations in understanding the sentiments and preferences of customers.

2.Increases brand awareness :

Most business houses are now turning to social media  and  making  their  presence  felt.  It  has  been  found  in  studies  that  customers  who  follow  certain  brands  are  more  loyal  than  those  customers  who  do  not.  To  increase  their  client  base  and  sales,  businesses  build  fancy  social  media  pages  and  accounts  and  also  carry  out  quizzes  and  contests from  time  to  time.  These  efforts  help  in  creating  awareness  about  their product and its benefits. Businesses may also use social media platforms to remove misconceptions and doubts about their products.

 3. Runs targeted advertisements :

When businesses run ads over TV or radio,they are sent to the entire public or audience. However, businesses can use social  media  to  run  ads  that  are  targeted  at  a  particular  kind  of  audience based on their search history, likes, dislikes, location, age, job title, gender,age, etc. For example, if a company that deals in fitness equipment wants to run targeted ads, it can approach a social media company such as Twitter or Facebook to run ads for those social media users who have liked pages related to health and fitness. Also, nowadays, people have made it their business to create memes and other interesting videos on Facebook. In such a business, they  create  videos  and  insert  ads  that  cannot  be  skipped  in  between  these videos.  For  example,  Twitter  handles  uploads  videos  of  fascinating  animal  behavior  and  may  host  ads  regarding  the  conservation  of  animals  and their  habitat  sponsored  by  governments  or  the  forest  department.  Another instance  could  be  ads  given  by  beauty  product  companies  in  the  videos  of some beauty and make-up pages or blogs.

4. Generate leads :

Advertising through social media helps in the generation of prospective customers who bring in business and thus lead to greater profits.

5. Provides rich customer experiences : 

Studies  have  shown  that  businesses having  presence  over  social  media  (from  where  they  target  customers  and over which customers can share their feedback and queries) generate greater profits than the businesses having zero or low social media presence.

 6. Increases web traffic :

When a social media user views and likes a particular ad, they usually click on given links in the videos or in the content which then redirects  the  user  to  respective  websites  where  they  can  read  and  analyse the  written  content  regarding  services  and  products  offered.  This  means greater website traffic which, in turn, leads to more purchases. Thus, it helps in  generating  greater  profit  for  the  business.  In  addition,  more  number  of visitors  over  the  web  also  leads  to  better  search  ranking  of  the  business’s website.

7.Provides information regarding competitors actions : 

A  business  can  use social  listening  to  gather  intelligence  regarding  products,  services,  events and business strategies of its competitors. A careful analysis of this data can be done by the business to offer those features in its products or services that have been missed out by competitors.

8. Increases the pace of sharing content : 

Social  media  is  an  effective  tool  to swiftly  share  information  and  content  regarding  business  offerings.  The term ‘viral’ is often used to indicate that a particular media item, such as a video or a picture, has been spread or shared extensively in a short period of time. If businesses develop and share interesting, thought-provoking ads that capture the imagination or attention of the audience, ads may go viral ad generate higher sales for their products.

9. Helps in geo-targeting :

Geo-targeting means targeting people according to their location.  A  business can display its ads to customers belonging to a particular location.  For example,  Google  Ad-Sense and  Ad Words location targeting allow the ads of a  business to appear in geographic locations selected by the business. The business or the ad sponsor can select countries, areas within a country, a radius around a location, or location groups, where the business ad should be run.

Every company strives for lead generation because it keeps the business flow smooth. Lead generation refers to the process of creating potential clients for your company who are most likely to engage with your products and services. Profits are the driving force of every business in the world. Lead generation is a critical yet confusing topic because business owners often fail to impress their buyers or do not reach out to them. Read ahead to know how Digital Tech, one of the leading lead generation companies in Pune, can help you instantly.

• Search Engine Optimization is a prerequisite
  Search Engine Optimization is often abbreviated as SEO. It is a general term that you must have heard, regarding online marketing and viewership. In a nutshell, SEO refers to a practice of using specific keywords and phrases in your text. They must be placed strategically. Each year, Google releases a fresh set of algorithms that you must follow and curate content accordingly. As a result, your web page is optimized for online searches from your target buyers.
• Online marketing videos are making a considerable comeback
  Online marketing videos can help you to give a significant boost to your business. One of the best examples in this domain is Gucci. If you visit their website, you will witness an introductory video that talks about their collaboration with Disney. You can post similar content of your photoshoots, product shoots, or simply BTS (behind the scenes) shots. The main idea is to create a connection with the buyers, where they consider you authentic and trustworthy. Impressing the buyers is not as easy as you thought it was!
• Have you considered e-newsletter and email marketing?
  Email marketing is one of the oldest yet essential methods of marketing and lead generation. When do you generate leads? When people know about you. It would help if you stirred their curiosity into finding out more about your products and services. Email marketing is an excellent way to stay in sight and mind. Similarly, an e-newsletter keeps them updated about your latest achievements, new offers, product lines, and collections. It gives them an all-around perspective of your developments.
• It’s time to get blogging online
  Last but not least, online blogging can gravely help in lead generation Pune. Blogging allows you to post regularly on your website and curate content related to your products and services. Here, SEO helps you to know about the keywords to use, the trending topics, when to post the content, and how to get more online viewership. In a nutshell, blogging by the in-house team or guest bloggers can be an excellent method of lead generation. Thus, Digital Tech is a one-stop solution for all your leading generation problems. Excelling in all the tasks mentioned above, Digital Tech is an expert when it comes to lead generation Pune. Understanding the demographics and online trends, we present you with an excellent combination of tasks and ideas. There is a complete guarantee of uniqueness and increased profits. All you need to do is contact our friendly support team and discuss your requirements.

The world of digital marketing moves at a breakneck speed. Focusing on existing techniques will be insufficient. We must remain on top of these developments in order to have the best possible outcomes for our clients.

As we start a new year and technology continues to grow at a rapid rate, we’d like to take this opportunity to share some of the digital marketing developments we’re excited to learn more about. Chatbots, video marketing, influencer marketing, email marketing, and augmented reality marketing will be among the most common trends in 2021.

Chatbot – This AI-based application helps you to chat with your customers/real site visitors in real time using instant messaging. It also generates leads by automating interactions with the clients. Many users like chatbots because they are highly sensitive and can easily answer questions, arrange appointments, or even shop for you. Educational organizations and ecommerce sites are examples of platforms that use chatbots. Educational institutions, ecommerce websites, online banking, and customer care / repair services are all platforms that use chatbots.

Video Marketing – If your company isn’t already using video marketing, you can start this year. Text-based content simply cannot compete with the power of video, especially when it comes to selling goods and services online. Before we start shooting, we need to figure out what kind of videos we want to make. The most famous and well-thought-out videos are:

• Demo Videos
• Brand Videos
• Event Videos
• Expert Interviews
• Educational or How-To Videos
• Explainer Videos
• Animated Videos
• Customer Testimonial Videos
• Live Video
• 360° & Virtual Reality Videos
• Augmented Reality (AR) Videos

Influencer Marketing – These videos can be used to not only send a social message, but also to show off the goods or brand in a strategic way. Influencer Marketing is the most buzzed-about term in today’s digital marketing industry. Influencer marketing, at its most basic level, is a form of social media marketing that relies on endorsements and product mentions from influencers–people who have a large social following and are regarded as experts in their field.

• Finding Influencers who reflect well to your brand or the ones who can strategize the growth.
• Set a budget and management strategy.
• Decide on goals and messages that would describe your brand better.
• Influencer outreach, this is the important step to find the right influencers to work with.
• Review and refine your strategy, it is way too important to keep a track of your strategy as all campaigns won’t work for you but again it’s a learning process. Till then refine your strategy to reach your desired goal.

Email marketing – Email marketing entails more than just delivering emails to your list of subscribers. It is the process of sending a targeted commercial message to consumers/customers via email.
It can also be used to distribute details, create brand loyalty, boost sales, or promote a product.

Through reaching out to potential clients and promoting frequent visits to a site, Email Marketing can be transformed into Email Advertising.

AR Marketing- By incorporating a visual effect to advertising items such as business cards and brochures, Augmented Reality will take them to the next level. When consumers can scan printed materials with their mobile devices to access a number of features that provide them with more information and ways to contact the company, it will be a game-changer.