What is Social Media?

Facebook, Twitter, Instagram, WhatsApp, Google, and Pinterest are all examples of social networking today. Both of these companies have services that use web-based technology to enable users to interact in real-time. They can send text messages, data, audio messages, videos, and comments, and they can share any type of information.

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Why should you Use Social Media?

It is well documented that millions of people use social media on a minute-by-minute basis rather than on a regular basis. The complexity of the technologies that make social media sites easy, convenient, and inexpensive to use means that they are widely used. Marketers who underestimate social media’s influence do so at their peril.Users prefer to share all sorts of information on social media sites because they enable users to communicate with others via a variety of communication networks, often in real-time. These discussions may also include users’ experiences with your clinic’s or competitors’ services.

    How is Social Media Used?

    To meet the needs of consumers, each social media platform has created its own footprint.

    Facebook – It allows users to build profiles that they can share with others. Aside from their profiles, users can share videos, photos, and documents, as well as communicate with other users who share similar interests.
    Twitter –It allows users to tweet in real-time what's on their minds, but the message is limited to 140 characters.
    LinkedIn –It caters to the business community by enabling job seekers and employers to share professional profiles.