It is well documented that millions of people use social media on a minute-by-minute basis rather than on a regular basis. The complexity of the technologies that make social media sites easy, convenient, and inexpensive to use means that they are widely used. Marketers who underestimate social media’s influence do so at their peril.Users prefer to share all sorts of information on social media sites because they enable users to communicate with others via a variety of communication networks, often in real-time. These discussions may also include users’ experiences with your clinic’s or competitors’ services.